The Board of Pharmacy Specialties is the premier post-licensure pharmacist certification agency, established in 1976 as an autonomous division of the American Pharmacists Association. It certifies and recertifies pharmacists worldwide, recognizing more than 62,000 pharmacist certifications across 15 specialties.
This healthcare association website redesign had to handle serious scale without ever taking the site down: 150 pages and 170 content pieces needed a navigation overhaul, 40% of the association’s traffic came from mobile devices and needed an equal experience to desktop, the site needed a genuine SEO strategy, and it needed full ADA compliance alongside a newly refreshed logo and color palette.
Built on WordPress and Elementor using a phased, triage methodology, the rebuild kept the existing site live and operational throughout the entire project rather than taking it offline for a big-bang launch. A fully responsive, mobile-first design was mirrored between mobile and desktop versions, and custom modules were built to organize the association’s certifications and specialties into a coherent, navigable structure instead of 150 loose pages.
The association now has a mobile-first, fully accessible WordPress and Elementor site that gives 40% of its mobile users the same experience as desktop, and its previously unsearchable 150-page resource library is now filterable by tag, specialty, date, and author. The phased build approach meant certification services were never disrupted during the redesign.
Alex Jean-Baptiste, Associate Director, Digital Marketing and Communications, Board of Pharmacy Specialties — ajeanbaptiste@aphanet.org, (202) 760-3836
Industry: Healthcare — Pharmacist Certification Agency
Website: bpsweb.org
Build Type: Full custom rebuild, phased triage methodology
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