The Financial Alliance for Representation and Empowerment was launched in September 2020 as a coalition of financial services firms, industry organizations, and historically Black colleges and universities. Its mission is to increase racial diversity, drive greater equity, and foster inclusion within the financial services industry.
This nonprofit website redesign started with a messaging problem, not just a design one. The coalition’s existing site was thin on content like testimonials and event descriptions, its overall online presence was underdeveloped, and it needed a rebrand that created a cohesive design across multiple platforms, since it was also trying to ramp up social media to attract new financial-services partnerships and reach students about scholarship opportunities.
Built on WordPress and Elementor with a more robust, intuitive wireframe, the rebuild coordinated content strategy and digital marketing materials across the coalition’s website, social media, and publications. Individualized event branding for in-person recruiting events and specialized social campaigns, including a Juneteenth campaign, was built directly into the same platform.
The coalition received a WordPress and Elementor site that clearly communicated its goals and marketing collateral that stayed consistent across every channel. The brand is more recognizable now, and the organization has been able to reach more of its target audience.
Nicole Ridley, Executive Director/Head of Operations, Financial Alliance for Representation and Empowerment — (614) 330-5068.
Industry: Nonprofit — Financial Services Industry Coalition
Build Type: Full custom rebrand and website rebuild
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